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Audio Category - M
Project Type
Store Display
Location
APAC
We believe our target group is driven by a sense of belonging to a community and a sub-culture. We don't like to limit ourselves to genres, but we believe that our target group, young people with an urban lifestyle where music is always present, belongs better in hip-hop, rap and pop culture than in the
footsteps of rock, inspired by artists, sports personalities and creators who have their own voice. We call them style aspirers.
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