Alfred leads sales strategy at KonceptC, focusing on accelerating growth for emerging consumer electronics brands across APAC. With over five years dedicated to brand incubation and expansion, he plays a central role in building revenue pipelines and strengthening retailer partnerships.

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Leveraging KonceptC’s decade-long retail network, Alfred drives high-performing sales initiatives that enhance market penetration and brand visibility. His approach blends commercial discipline with deep market awareness to deliver sustainable growth.